Knowledge of marketing principles and economic development marketing or promotion of Texas products, services and communities various division and TDA programs and TDA policies and procedures and all related laws and regulations. Work experience within an agriculture, marketing or sales environment. Master’s degree in Advertising, Marketing, Public Relations, Communications or related may substitute for required work experience.īachelor’s degree in in Advertising, Marketing, Public Relations, Communications or related.Įxperience creating and implementing original marketing events, ideas, plans and/or promotions.Įxperience and/or knowledge of InDesign, Canva or Figma. One (1) year experience in digital marketing, social media management, content creation or related. Track, gather and analyze website analytics, social media engagement, social media campaigns, and other online data to assess GO TEXAN and Uncork Texas Wine’s digital presence across the Internet and social media outlets, ensuring accuracy of information and making recommendations to improve impact.īachelor’s degree (One year work experience related to the primary duties may substitute for one year of college). Provide technical support and assist with managing assigned projects from initial concept until completion, to include monitoring, tracking project status, documenting the results, resolving technical problems, identifying resources and recommending improvements, as needed.ĭesign and distribute multiple internal and external newsletters, email marketing campaigns and other email communications that support GO TEXAN and Uncork Texas Wine news, brand awareness, fundraising and events, measuring effectiveness and making recommendations to improve impact.ĭesign graphics to support digital communications, as well as online awareness, marketing and fundraising social media campaigns. Responsible for developing and managing all external and internal digital communications across the division in support of the agency by managing and updating GO TEXAN, Marketing, and Trade & Business Development Division websites, including creation of new pages. You will work under general supervision with limited latitude for the use of initiative and independent judgment.ĭraft the conception, planning, production, scheduling and implementation of social media campaigns for both GO TEXAN and Uncork Texas Wines campaigns. You will be involved in the planning, development, and implementation of digital and social media strategies for the Texas Department of Agriculture’s (TDA) Trade and Business Development Division marketing programs including GO TEXAN, Uncork Texas Wines, and general agriculture promotion and education. The Digital and Social Media Specialist will perform moderately complex informational, communication and marketing work for the Trade and Business Development Division. From growing your agricultural businesses to moving Texas products worldwide, TDA works to promote the bounty of the Lone Star State at home and abroad. The Texas Department of Agriculture’s Marketing programs, within the Trade and Business Development division, play an active role in promoting Texas agricultural products, goods, and services, along with initiatives that focus on local, national, and international consumers.
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